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Sports Journalism

  • The educational process takes place in a unique, specialized audiovisual training room, led by experienced instructors from NSA.
  • The trainers include well-known names in sports journalism with extensive media experience:
    • television: Vasilena Matakieva - BNT and Iva Stoyanova - NOVA;
    • radio: Svetoslav Kostov - BNR;
    • press: Zdravka Yordanova - "Bulgarian Army" newspaper, Nikolay Krastev - "Sprint" magazine, and Dr. Teodor Borisov - "Meridian Match" newspaper.
  • Guest lecturers over the past two academic years have included: Eurosport commentators Assen Spiridonov and Nikola Ibrishimov, veteran sports journalists from television stations such as BNT - Vera Marinova and Kamen Alipiev, bTV - Boris Kalenderov and Stanimira Atanasova, football commentator Georgi Dragoev from DIEMA, and others.
  • Thanks to a signed agreement between NSA "Vasil Levski" and BNT, students have the opportunity for internships in the "Sports" department of the public television.
  • There is also an opportunity for hands-on training at the most popular sports website in Bulgaria, Sportal.bg, as well as at Euronews BG and Eurosport, which broadcast daily sports news, at the authoritative daily sports newspaper "Mach Telegraf," and at established national institutions such as BTA and BNR.

 Program Director - Prof. Dr. Tatiana Yancheva (iancheva.tatiana@gmail.com)


Field of Higher Education: 7. Healthcare and Sports
Professional Field: 7.6 Sports
Specialization: Sports Journalism
Form of Study: Full-time and Part-time
Duration of Study: Two semesters

Sports journalism is a new, interdisciplinary field of scientific knowledge, intersecting sports science and media studies.
The master's program is based on the principles of "new" or scientific journalism, placing greater emphasis on the social aspects of sports.

The Master's Program in Sports Journalism is designed to meet the needs of sports editorial teams in the mass media for qualified and competent reporters and journalists in radio, television, and press. Graduates of the program can hold positions that, according to the National Classification of Professions and Positions, require a master's degree - editor (code - 2451 7025), editorial manager (2451 7006), deputy editor-in-chief (2451 7008), and editor-in-chief (2451 7002) in national and local media.

Many of today’s successful sports journalists, reporters, and presenters, who are the faces of Bulgarian media, are our graduates. Join them!

The program encompasses 67 credits (1,005 academic hours), including:

  • General Theoretical Core Courses (30 hours):
  1. Current Issues in Sports
  2. Research Methods and Control in Sports
  • Specialized Theoretical Core Courses (510 hours)
  1. History of Sports Journalism
  2. Journalistic Genres
  3. Stylistics of Sports Journalism
  4. The Profession of "Sports Journalist"
  5. Theory and Practice of Mass Media
  6. Sports Commentary
  7. Public Relations
  8. Communications and Media Product
  9. Media Psychology
  10. Speech Techniques
  11. Journalistic Ethics
  12. Editing
  13. Television Journalism
  14. Sports in Print Media
  15. Radio Journalism
  16. Sports Journalism Practice
  • Specialized Elective Courses – choose 10 (150 hours)
  1. Psychology of Influence in Sports Journalism
  2. Doping and Fair Play in Sports and Media
  3. Aggression and Mass Media - Representation, Perception, Effects
  4. International Sports Organizations
  5. Linguistic-Stylistic Analysis of the Interview Genre
  6. Sports in Civil Society
  7. Sports and Politics - Olympic Games and Major Sports Events Coverage
  8. Structure of Sports Organizations in Bulgaria
  9. Communication Training
  10. Media Legislation
  11. Sports in European Integration
  12. Empirical Research in Sports Journalism
  13. Foreign Language
  14. Electronic Media Editing
  15. Modern Technical Tools and Their Application in Sports Journalism
  16. Media Operations in Sports Event Coverage
  17. Sports and Political Propaganda
  18. Statistical Methods in Sports
  19. Logical and Critical Information Analysis
  • Specialized Elective Courses – choose 4 (60 hours)
  1. Journalistic Reflections on Violence in Sports
  2. Sports and the Environment
  3. Audiovisual Technologies
  4. The Personality of the Sports Journalist – Diagnosis, Development, Presentation Strategies
  5. Expressive Psychodiagnostics in Sports
  6. Fundamentals of Television Camerawork
  7. Thesis Preparation and Design
  8. Foreign Language
  9. Sports Legislation
  10. Media Coverage of Athletes in the Special Olympics and Paralympic Movement
  11. Reporting